sábado, 22 de octubre de 2011

How did you name your business?

Choosing a name for your small business is one of the most important -- and exciting -- steps you took when you started your business, and everyone has a different process for reaching their perfect business name. How did you come up with the name of your business? 
In inventing the products that we have it was the norm to have a name that others could relate to. Now we square off with each other and write the epics of the experience we encounter.

How I named my business

The name of my business is The Reading 'Room' for Kids, LLC. As the name implies, the purpose was to name a special reading space just for kids where they can come to do their homework and get tutoring without the stigma attached. And, since all homework involves some type of reading exercise, I knew I would be covering that base. Finally, the word "room" in reading 'room' implies a second meaning which is the 'room' to expanse knowledge. I love the name of my business.

The KanDo Organization a/k/a KDO Svcs

Early on I was into alliteration, and so using my first initial rather than a "C" for Kan was created. Since I pride myself on being helpful to attorneys and small businesses as an executive-level virtual legal assistant, adding the "do" for getting things done was easy. Thus KanDo was born. Then I married a man whose initials were D.O., so adding his to mine = KDO Professional Services--his company name. 

Accounting Agency

I named my business "Nad" because my name starts with N... my daughter's name starts with A... my husband's name starts with D. But also in my native language, "nad, nada" means "hope."

Naming Our Business

There are two of us, and we're married, and we're writers, so stringing our names together and tacking Communications on the end, seemed an easy solution to naming a business.


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